Challenge
Rainbow Girl is a sanitary pad brand. Before they came to us, what was missing was a brand identity that resonated with women. They did not have a website, making it tough for the target audience to trust and see them as a credible brand. Their social media content was often templated and wasn’t as humanised as it could be, therefore women had trouble connecting with them.
Rainbow Girl
Feminine Products
BEFORE
AFTER
Our Solution
We transformed Rainbow Girl into a women-centric brand that celebrates, supports and empowers women. With the inspiring tagline ‘embrace the storm’, we encourage young women to be confident and maintain a positive attitude. Their social media gives young women a sense of community, with their content being a clear celebration of femininity and girl power. Exactly what future girl bosses need to unleash their inner ‘Rainbow Girl’. We also conveyed that Rainbow Girl energy to their newly created e-commerce site.
Social Media Posts
Website Design
Brand Video
