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Challenge
Already an established player in the personalised gifting arena, Printcious provides personalised gifts for the B2B and B2C market. They already had an active presence on social media, however their content was at risk of being one-dimensional, only focusing on product-centric posts.
BEFORE
Printcious
Gifting
AFTER
Our Solution
We wanted to build awareness for Printcious as a brand. So, we helped them with brand positioning and came up with a tagline that reflects their brand - ‘Give Happiness’. We then injected brand-centric content with creative, relevant angles to help them expand their business, connect better with their audience and build brand trust. To make the brand more personable, we made the founder the face of the company.
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