Our Solution

We gave them a total rebranding, with a new soul, new skin and new name that resonates with barbers - HeadGame. Our team also worked closely with the owners to develop their own line of OEM products, from branding, packaging to marketing. To create a sense of community among barbers and celebrate barber culture across Malaysia, we have also put a spotlight on local barbers and their barbershops with an exclusive video series. We intend to broaden the scope of this video series by featuring barbershops across South East Asia in the near future.