Challenge
GVW specialises in stainless steel household products, providing consumers and businesses with affordable, high-quality and durable stainless steel products. They already had a social media presence, however, a distinctive brand soul was lacking.
GVW
Household Furniture
BEFORE
AFTER
Our Solution
To make GVW synonymous with stainless steel products, we crafted a tagline that elevates their brand - ‘The Stainless Steel Specialists’. We also came up with an iconic visual identity for the brand that would appeal to women and housewives, a mascot called Mr Steel who is manly, reliable, smooth, cool and strong, mirroring the characteristics of stainless steel products. The branding was consistently carried out through their website and social media content.
Mascot Design
To improve their emotional connection to your brand, we have come up with an iconic visual identity - a mascot - that can make your brand instantly recognisable, easy to remember and give it a human touch.
Tagline
For this tagline, we want GVW to be known as the Stainless Steel Specialists, giving them a speciality and making their brand more premium and professional-sounding. The triple S alliteration makes it easy for consumers to remember and recall the brand.
Social Media Posts
Website Design
Brand Video
Problem Solution Video
